Graphic design is the art and aesthetics of visual communication, typically concerning the composition or arrangement of images or objects on paper or another two-dimensional medium such as a computer screen. The creative process usually begins with the selection of raw materials (paint, textiles), an idea, and a concept whereupon it develops through various stages of “rough,” “planning,” “first draft,” and “final draft.”
The term graphic designer is often used to describe a person who works in any medium using graphics and typography. A graphic designer creates two-dimensional (2D) visual compositions such as logos, web sites layouts, and advertisements using digital tools such as photoshop & Illustrator.
Responsibilities of a Graphic Designer
- Graphic designers act as creative directors for each stage of the creative process, for example, to create a brand identity through the development of a graphical logo. Graphic designers are also essential in marketing campaigns as they can use their design expertise to ensure that their message is easily understood and remembered by consumers.
- Graphic design distinguishes itself from other disciplines through its ability to integrate multiple forms of visual communication (moving images and still images). Web design or interactive design encompasses the interaction of images with web pages, e.g., web banner ads. The multimedia presentation incorporates video or animation made with computer software.
- In design, one can distinguish the “content” (the data, the information) from the “form” (the layout, the delivery concept). Designing is an activity in which both aspects are relevant. In this sense, graphic design is a process where communication and technology meet.
- The goal of graphic design is to use visual elements to communicate purpose and meaning effectively. This includes logos, icons, fonts, photography, and freehand drawing. The practice of graphic design usually involves the use of typography (typefaces or fonts), illustration, or traditional painting techniques like designing logos or conveying messages through images and pictures.
The Seven Types of Graphic Designing are the Following:
Conceptual designing is the process of solving a design problem through an idea, not an object. This type of design is best used when there are no constraints on the medium or requirements for a finished product. A conceptual designer’s output will be either sketches and roughs or basic versions of the idea.
Pictorial designs are representations that predominantly use pictures, symbols, meaning, and imagination to tell the story. These designers may use different media in their creations but they all have one thing in common: they can be understood at a glance with little text to read or explanation needed.
Motion graphics design
Motion graphics design is the process of creating stop-motion animated media. Although conceptually it is the same as conceptual designs, motion graphics designers use different media to bring their ideas to life. They work with a variety of tools from 3D animation software to video editing programs and use the computer to make their creations real.
Web designers are the people who create websites for businesses and organizations. Their role is to create a website that will not only meet the needs of the client but will also adhere to company standards, regulations and policies as well. Web design is similar to motion graphics in that it uses still images, sound, and video to capture visitors’ attention and make them feel comfortable when visiting a site or clicking on an advertisement.
An illustration is a creative form of representation that uses forms and shapes to present ideas and information. Illustrators create illustrations that illustrate the message they want to convey, whether it’s an idea, a story, or a caption. They may also be referred to as caricaturists and are known for their exaggerations and boldness in their illustrations.
Typography is the verbal art of arranging letters according to set rules for communication (or conveyance). When you see a book with black & white pages, that is typography at work. It is also used extensively in print Media and on the web. The most common typefaces in use today are sans serif or serif fonts.
Advertising design is the process of creating advertisements for print, broadcast, or online media. An advertisement is a paid public notice which communicates a message about a product, service, or event. An advertisement aims to persuade people to buy goods and services, not for artistic value, and as such advertising design differs from other graphic designs in style, tone, and content.
These several graphic design styles demonstrate the wide range of alternatives that is available to prospective designers. Whichever part of your creative endeavor gets your attention, you’re undoubtedly wondering what to do next. The best way to learn these techniques is with the help of graphic design courses. Several institutes are providing graphic designing courses in Kolkata.