Introduction
If you’re like the vast majority of business owners, the last thing you want to happen is for your website traffic to drop. However, that’s exactly what happened to me recently. My website sales had been steadily rising month after month until one day they suddenly dropped by 40%. At first glance this might seem like a small setback but it wasn’t just one month that went by without any sales; this was over two months where there were none at all! I wondered how such an anomaly could have occurred and how long it would take before everything returned back to normal—but then I realized something even worse: There are multiple reasons why this could have happened and none of them have anything whatsoever to do with my site being bad or even broken—they just didn’t work as hard as they should have!
If your website Google traffic dropped suddenly and significantly, it could be caused by many factors. Here are some common causes of slow or decreased Google traffic:
Authority Crawl Budget
To understand why your website traffic has dropped, you first need to understand what the crawl budget is.
The Googlebot is a program that crawls through websites and indexes them for search engine results pages (SERPs). It’s not an individual bot; instead, it’s an army of robots that work together to crawl the web. Each one checks out pages in sequence based on its own preferences; they don’t follow any particular order or even keep track of which page they’ve already visited.
The number of pages that can be indexed at any given time depends on how many TBs (terabytes) of data Google has available for indexing: If there are fewer than 20TBs worth of data being stored at once (which happens during times when there’s no new content being added), then more than 250 million URLs can be crawled in 24 hours—a large number indeed!
Tech Issues
It’s important to remember that your website is a complex system, and it can be affected by many factors. Some of these include:
- Server issues – If a server has issues, you may see some slow down in page loading times or even no traffic at all. In some cases, this may mean the site was offline for several hours or days until they were able to fix the problem.
- Backend errors – Sometimes backend servers are not functioning properly due to coding errors or other technical problems (like an overloaded server). This can cause high volume traffic on one day only then drop off completely without any warning signs before completely disappearing from Google’s search results indexing pages again forever! There are many ways this could happen such as having too many images being stored on one part of your site which causes load times take forever because all those images need processing before being displayed so once again noone sees what they want first time around only second time around when everything loads fine after processing goes through fully instead
Penalties
It’s a common problem: you’re running an online business and suddenly your Google traffic drops. You’ve tried everything you can think of, but nothing seems to work. The only way to find out what’s wrong is by tracking down the cause of the drop in traffic (and then fixing it).
It’s easy to fix this issue because we’ve all done it before—but there are some things you should be aware of before taking on this task yourself.
First off, penalties are often accompanied by other issues that may cause them in addition; for example, if your site has been penalized due to spammy links or fake reviews on sites like Yelp and TripAdvisor then these could also be contributing factors behind any sudden decreases in traffic levels which might result in penalties being issued against those websites as well!
Unexpected And Unusual Traffic Drops
If your website traffic drops significantly, the first thing you should do is check Google Analytics. It is possible that there was an error with your tracking code or something else on your website.
- Check the tracking code: A lot of times these issues are related to a problem with the tracking code for Google Analytics (GA). If this is the case, try replacing it with another tracking code from another program like Piwik or Alexa Web Information Company (AWIC). You can find more information about how to fix GA errors here: https://support.googleapis.com/analytics/answer/2744109?hl=en-US
- Check other sites’ stats: You may also want to see if any other websites had similar drops in their traffic numbers when compared with yours – especially if they’re from similar niche niches as yours!
Takeaway:
- Make sure your website is up to date.
- Ensure that there are no technical issues on the site, including broken links and 404 errors.
- Check for penalties with Google Search Console (GSC). GSC is a great tool that shows you what’s wrong with your SEO strategy and can help in fixing it quickly.
Also Read: How Can Use the Google Site Kit WordPress plugin – Full Tutorial
Online Presence
If you are getting less traffic to your website, then it is time to get some answers. The reason may be that there is something wrong with the way you have implemented your online presence.
Here are some reasons why Google traffic can drop suddenly and significantly:
- Your website has been hacked. This is one of the most common reasons why websites lose their ranking in search engines like Google and Bing because hackers use this opportunity to steal data from websites by hacking them into submission websites or even changing their URLs so that redirects users directly to malicious pages instead of yours! To prevent this from happening, make sure you keep an eye out for suspicious activity on any account associated with your site (e-mail addresses, password information etc.).
Site Map
The Site Map is a web page that lists all the pages on your site. It helps Google to crawl your site, and index it faster. The Site Map is also used by search engines like Google, Yahoo! and Baidu to rank websites.
Website Quality
Your website should have high quality content, unique and interesting content. The most important thing is that the information on your site is accurate, complete and up-to-date. You can also use photos or graphics that are relevant to your product or service.
You need to make sure that the user experience of your website is good; this means having an optimized layout with easy navigation so users can find what they’re looking for quickly by using dropdown menus or buttons on each page as well as top bar headlines/headlines which will tell potential customers about what it does without having them go through every single page just because there’s no obvious way of knowing how much value there would be from doing so (which could lead them away from converting).
Fresh Content
Fresh content is the key to get your website on top of Google Search. If you have old content, it will not be indexed by Google and therefore it will not rank well in search results.
According to Moz, “Freshness matters more than ever because there’s so much good information out there now that people can easily find it on their own without having to rely on you as a publisher or brand advocate.”
Mobile Responsiveness
Google is a mobile-first and responsive website. The search engine giant has been pushing for better mobile sites since 2010 when they introduced the “mobile friendly test” tool that checks if your site is optimized for mobile devices. In 2015, Google partnered with several companies to improve its ranking algorithm by giving priority to sites with high quality pages and faster load times. Also in 2016, it announced plans to update its search engine algorithm again in order to reward websites that provide good content on desktop and mobile devices alike
Backlinks
Backlinks are a form of organic traffic (or “natural” traffic), meaning that they’re from people who found your website through other websites. The more backlinks you have, the more valuable those links are for SEO—and it’s possible for you to increase your number of backlinks simply by writing good content and providing useful information.
The main thing that makes a link valuable is how long ago it was given, so if someone has recently posted a link to your site on another website or blog post then they won’t be considered as powerful as if they’d linked up years ago when Google had less data on them. This means that high-quality links from authority sites are going to provide greater value than low-quality ones from irrelevant sources like forums or blogs where there might only be one person posting each day and therefore little chance of being noticed by search engines.
We need to be make sure that our website is on top of Google Search.
As a business, you need to be making sure that your website is on top of Google Search. If it’s not, then you might have lost some traffic and revenue from people searching for what they need from your company. The good news is there are steps that can be taken immediately to fix the problem.
Conclusion
All of these things might just be the reason for your website traffic drop. The best way to stop this is by checking what’s causing this sudden drop in traffic and fix it as soon as possible.
We can’t avoid the fact that Google Search is a big part of our business. It’s vital that we keep a healthy website presence to remain relevant in the search engine results pages (SERPs). But being on top of Google isn’t just about having an amazing website and content creation strategy. There are many other factors you need to consider when improving your online presence, such as backlinks, mobile responsiveness and freshness of new content.
