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Packaging is one of the major tools of product and brand marketing toward the customers and inspires them to purchase the product at the end. When it comes to the packaging of food-related products then the brands should be more focused and do extra care and consciousness in packing because the life of the food items is short due to different environmental factors and ingredients which are used for the manufacturing of the product. Confectionary items or pastry packaging means a lot for the customers and for the bakery as well for the product promotion and for the customer’s engagement with the product or with the brand. Confectionary items like bread, cakes, pastries, etc have a small shelf life but other sweets, candies, or biscuits’ shelf life can be increased if the packaging is top quality and effective.
Factors That Influence The Shelf Life Of Confectionary Items
We know that almost all confectionary items including bread, pastry, cakes, pies, and sweets are made up of flour, yeast, or eggs in it which may affect and reduce the shelf life of the product. There are certain factors that influence the pastry and confectionary items’ shelf life:
- Environmental temperature: when it comes to the storage of pastry boxes and confectionary items the temperature has a great influence in low temperatures or heat it is possible for the microorganism to grow and damage the product completely
- Heating and cooling: no doubt the baking process eliminates all the microbes from the product but when the product faces heat or cooling above the optimum requirement it changes the taste and the product’s nature.
- Environmental humidity: in our environment, the rate of humidity varies from time to time. When the confectionary items are stored in unfavorable or relatively high humidity environments it gives the way to the microorganisms activate and starts multiplying which spoiled the pastry or the bread etc.
The Packaging Material Can Increase Confectionary Shelf Life
When it comes to pastry packaging or designing pastry boxes the material a confectioner will use matters a lot. Because the packing material can be a barrier between the product and the environment and can be helpful to control the inside environment and reduce the negative effects of the external environmental factors on the confectionary items.
So it is recommendable that a confectioner should use modified atmosphere packaging which can reduce the growth of the microorganism and increase the shelf life of a pastry or other confectionary items.
Packaging And Storage Of The Confectionary Items
All the confectionary items like bread, cakes, and pastry kind of products cannot be stored for a longer period of time because they have a short shelf life. After a few days, the taste of the pastry or cakes changes due to its ingredient but can be stored for a little longer if stored in an appropriate environment with a favorable temperature.
But for the biscuits, sweets, and candies the shelf life can be increased up to months or a year as well if the packaging of these items is correct and they are stored in the right place and environment. Custom pastry box material should be favorable to the environment and prevent the product from moisture, heat, and humidity.
Custom Pastry Boxes Design
The pastry box design is the focus thing as well because the design of the packaging is the first impression of the product towards its customers and it builds customers loyalty and brand confidence until your customer taste the product. You should design the custom pastry boxes with the right impression of the product on the pastry boxes.
The logo and food-related words or pictures impression add the brand’s reflection for the customers. You can also offer customized pastry boxes and special occasion customized designs for the pastry packing to add something new to your product for the customers.
Creativity In The Packaging Inspires Customers
Confectionary and pastry boxes and packing is a huge market of variety, creativity, and design. While selecting the pastry package should consider the packaging material which can be chipboard pastry boxes, plastic, or paper bags. An attractive and unique design stunts your customers and adds a competitive edge to the product and its selling.
A pastry box should be like this so your customer sees the package and cannot resist buying it. Creative custom pastry boxes give delicious looks to the product and increase the appetite of the customers which makes it a strong tool for product selling.