The advancement in science and technology has changed the world into a global village. More and more people creating mobile apps have increased the competition exponentially. SEO is vital in bringing the app to the top search results.
The more people find you in their SERP, the more boost in sales will occur. My friend and I planned to make one mobile app each during my holidays after finals. After we made the app and published it, I was shocked to see the search results. His app was on top of the searches, whereas I was nowhere in the search.
In this article, we are going to tell you how to do SEO on a mobile app. Stay tuned.
Importance Of SEO
Before we go into the details of SEO, it is essential to know what wonders it can do for your mobile app.
Helps In Discovering Apps
An app is of no use if it does not provide any facilitation to the people. No matter how much effort you put into the development of an app, if it is not visible to people.
The use of SEO practices will make it visible to more and more people. The impact of the factor depends on how well you have implemented the SEO practices.
Increase In Traffic
If your app is on the top of the search results, more and more people will visit your mobile app. Consequently, there will be an increase in traffic, eventually increasing sales.
For instance, Islamic finder is an app dedicated to finding accurate prayer times, reading Quran, Finding Qibla directions, etc. It is in the top SERPs due to the vital SEO practices implementation.
How To Do SEO Of A Mobile App?
The main question or the purpose of this article is to tell you how to do the SEO of a mobile app. We are going to enlist the different factors that play an essential role.
1. Keyword Research
The base of SEO is to find the right keywords for your mobile app. It means you need to find keywords you think the people will type in the search section.
Choosing keywords is on you; make sure you find keywords that are closely related to your app. An excellent way to select keywords is first to analyze the keywords; never select a keyword that is used in high volume.
After you are done with the analysis, think and select a rare keyword, and more people will search for it. The key is to take the process slowly; don’t rush things.
2. Title Of The App
The app title is the first thing people see, so it should be engaging and exciting. You may have heard the saying, ‘The first impression is the last impression.’ The same is the case here; choose a title that best describes your app.
The app title cannot be more than 30 characters and cannot contain any information like the price, terms, or description of your app.
The process of selecting a title for the app is a tricky one. You cannot select a title with a keyword with too much traffic, nor can you include specific information about your app.
Selecting a title is one-time; changing your title again and again can cause trouble for your mobile app. Give it proper time and consideration. A unique keyword in the title can place your app in the suggestions and recommendations of the search results.
3. Subtitle
The app’s subtitle appears below the title to give the user more clarity. Avail the opportunity and use the keyword you couldn’t use in the title.
The subtitle cannot exceed 30 characters; ensure you convey the message in those 30 characters. The title and the subtitle give users an idea of what your app can do for them.
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4. Description
The description of your app matters a lot. It should be engaging, and at the same time, it should contain the solution to the problem that you think the user would be looking for. You can add details in the description, giving you a little free hand.
Some tips for writing the description of your app are as follows.
- Explain the solution or the primary purpose of your app.
- Use words that are not difficult to understand.
- Use short sentences to keep the users interested.
- It will help if you prefer to use points instead of a paragraph.
- Enlist everything, whether good or bad, to keep everything clear.
- Ensure that your description is exciting enough for the users to press the install button.
5. Create Backlinks
More and more apps are being built every day, making it hard to determine whether the app is trustworthy or not. Backlinks are the way to prove the authenticity of your app.
A backlink is a link on any website that directs the user to your app. It enables Google to determine that the app is credible. Place a link to your app on your website.
Moreover, talk to other website owners and convince them to put a link to your app on their website. The more backlinks mean, the more traffic. The only thing to remember is to contact website owners with legitimate websites; otherwise, it can negatively impact them.
6. Ratings And Reviews
Ratings and reviews play a vital role in increasing the traffic of your mobile app. Nowadays, everyone who installs a new app looks for the reviews first. The user wastes no time pressing the install button if the reviews are positive.
It increases the traffic and takes your app up in the search results. One way of determining the authenticity of your app is by looking at the ratings of your mobile app. Ask your users to give a review of your app after they have used it.
The more positive reviews mean, the more your app will be up in the search results. Moreover, ratings and reviews are other methods used by Google to check the credibility and authenticity of your app.
