There are numerous factors that determine the overall success of an e-commerce website which include brand recognition, product quality, and return policies. Shipping post and a lot more. User experience is also key factor that impacts the satisfaction level of the customer. So web design management plays a very crucial role. You should spend some money on to the website to make it look good, well organized and smooth working as well. You can not do all this by yourself, you need some professional website design company in Gurgaon.
Design e-commerce for Security and Trust
The very first thing for any business is to make a design and a website that makes the visitors feel trustworthy and safe. Make sure that they get privacy on the site by protecting their personal data and secure transaction. But if your website will not look trustworthy then the shoppers will switch to the other website.
Here are a few points which will show the trustworthiness of the customer:
Overview of the website:
- A Frequently asked questions (FAQ) page
- Links of the social media
- Contact informaton
- Photographs of the people behind the business
- Provide general information
Publish store policies but make sure that it is not difficult to find them:
- Provide easy access to the privacy policy that covers shoppers financial and personal information
- Outline the return products and whihc kinds of products can be returned
- Return and shipping policies
Use simple and easy language as the internal policy jargons will not be understand by everyone:
- Product reviews
Always provide the reviews of the product on the web page so that the shoppers will understand and learn more about your product. It will also alleviate the concerns that people may have and provide a good e-commerce web development. You should also move ahead and offer the product reviews along with the additional information from the reviews. This step will simply help the visitors to understand the full benefits of the product or service from the opinion of the existing users.
- Use secure server
Every person expects that their personal information will be safe and secure during an online purchase. The SSL certificate will authenticate the identity of the website and also encrypt the information, which should remain safe. It is an essential sign that indicates that the website is safe and secure. It also ensures the shoppers that their data will be safe with the specific website.
- Add recognized trust seals
A trust seal verifies the legitimacy and security of the website, while some other companies even provide an extra layer of protection by offering insurance if the transaction is fraudulent. All the security and privacy will provide a secure transaction process, which leads to increased sales and also provides a better e-commerce UX.
Here are some of the most essential user interface tips:
- Follow the brand identity
- Adopt the visual hierarchy
- Do not over design
- Stick to the known symbols
- Avoid too much pop up windows
You should follow the brand identity and the website interface will be related to that. Like if you have a shopping website then make sure that the interface of the website will be related to the product sell by you. You should avoid designing the website too much, as it can make your website look too complicated. And never try to change the symbols on the website, as they can confuse the visitors of the website. If you want to follow the above steps while designing your website, then you should select the http://webtechexperts.in. It is a static website designing company in Gurgaon and you just have to visit the website and raise a query there.
