We all know Facebook, one of the most used social networks around the world. Whether you’re starting a business, building a fan base for a series, or even establishing your personal brand, online presence is a point that you cannot ignore, and a Facebook page is basic.
In this article, we will share some tips that you should keep in mind if you want to know how to grow on Facebook.
Check your information
If you already have a Facebook page or have just created it, you need to go to the page’s information section and complete all the information that appears. The more complete this section is, the better the impact the page will have.
Just as in your personal profile, you put your birthday, where you work or study, so that people can find you easily. The same applies to the Facebook profile of a page.
You must provide relevant information when people want to consult the information section of your fan page. Among the data that are found: are days and hours of service, website, address, and area of interest (such as beauty or culinary).
You also need to have a profile photo, cover image, and description that quickly identify you, make you stand out, and make a good impression on your brand. Even if they just happen to see your page, these are some of the first things people look at and can make a difference in liking a page.
Who do you want to reach
Not all businesses are the same or intended for the same people, so you need to define your target audience and your personal buyers. This is basic to be able to construct the messages precisely.
When building your persona buyers, you will be able first to define if Facebook is the correct channel for your brand since it will be defined if the people you want to reach are found on this platform. In the same way, you will be able to propose what kind of content can be used, the design, the themes, etc., to get their attention and encourage following and commenting.
Just posting for the sake of it won’t bring you the results you expect. Build engaging messages, compelling content, and copy that stands out from everything else. Don’t limit yourself to a single format. Experiment with different types of content and find the ones that work with your audience. The options are many images, videos, infographics, photo carousel, etc.
Take advantage of trends. As long as they apply to your business, they can help you reach new audiences and increase interactions. There are always viral memes or hashtags that can trigger engagement with your community.
Format does matter
Facebook is a visual social network, so you need to create fancy videos or images.
There are measures for images on social networks, from the profile photo to those of the posts. Well, some formats are friendlier to user experiences, which is a point you should consider from the beginning.
Another way that presentation matters is the variety of formats in which you can present content to your followers.
Periodicity is the key
Being consistent is necessary when posting on social media. You can’t post every day for a week and then disappear for a month. Set in advance the days where you will publish content.
One way to maintain control and consistency of publications is to create a content calendar, work on content in advance and take advantage of the tools at your disposal to have a significant number of publications ready to go when necessary.
Scheduling posts on Facebook is ideal for saving time and thus not missing the opportunity to launch a publication when your followers are connected.
Analyze your stats
In the statistics of your page, there is a database that you must analyze and make the most of to gain new followers. You can see the days and hours that your followers are connected, as well as demographic data, ages, and gender of the people who react and comment on your publications.
Some times are the best to post on Facebook, as they help performance, these can be a good starting point if you are starting with a page from scratch, but later it is necessary to see the specific data of your page.
Evaluate and publish content at the right times, the day and time when the largest number of followers are online, to increase the chances of success.
Also, knowing your audience data can help you discover new areas of interest that you can exploit, creating content that makes them fall more in love with your brand.
The magic word: engagement
Engagement is the factor that really helps you realize if what you publish arouses a positive response and if you have quality followers, that is, fans of your page which do interact with your content, like, comment or share.
Having many publications will not help you if you do not interact with your followers because it will not be useful for increasing your numbers in the long run.
Customer service never goes out of style
Responding to comments and responding to direct messages (inbox) is a mandatory step. You cannot leave questions or doubts unanswered as it is not suitable for the performance of your page.
It also doesn’t work for your followers to feel ignored because you will only give your brand a bad image. For example, if you take too long to respond to a message, it is information that is public to users, which can determine whether they contact you.
Take advantage of the Call To Action
Activate the calls to action of your page, either for a purchase or to make a call. This button can help you streamline the processes, and thus you are facilitating the process for your potential buyers. Also, if you manage an email marketing strategy, you can send an email with a call to action to direct them to your website.
Create Facebook Ads campaigns
Facebook Ads are what you need if you want to reach a larger number of people quickly. Remember that with the data of your statistics, you already know who your demographic is. So when creating an ad campaign, you can segregate who is shown. In such a way, you define the characteristics depending on the needs of your campaign from the range of ages, cities, or interests.
In the same way, you can exclude people who would not be interested or are not your objective, avoiding wasting your investment.
Create cross-site traffic
Do not forget that Facebook is not the only place on the internet where people can meet you may get in touch with people through your Spectrum mobile, so take advantage of the opportunity and provide your followers with shortcuts to your other profiles. And if you have communities on other platforms, you don’t lose anything by redirecting their attention to your Facebook page.
Add a link to your social networks on your website so that they can follow you directly from there. Also, do this with the content you post on Facebook, providing a link to your site or another of your platforms, this way, you can gain followers on Instagram or Twitter and increase traffic to your site.
The power of a community
Facebook is a social network focused on the community, so it gives priority to the content of the friends and groups you are part of while leaving the content that the brands launch in the background. This is why it is necessary to create interesting content that encourages interaction.
But there is another way to develop that connection: by creating a Facebook group where you can establish a more open interaction and create a community that not only comments but also generates publications and arouses the interest of other participants.
The community manager is in charge of managing the community you want to create. Whether you hire someone who is an expert in the field or want to do it yourself, this article can help you: the best courses to become a community manager.
Do not rule out contests or giveaways
If you are just starting a contest, it is perfect for growing your fan page and expanding your audience. The method is perfect for promoting your page and any special product or service you offer.
Suppose you decide to implement a giveaway on your page. In that case, it is important that you take into account the Facebook promotion guidelines to take advantage of Facebook Ads and have more reach. It is also important to be creative and dynamic in the publication of the call to attract attention. Remember, you have to be clear with the terms and conditions of your contest to avoid possible problems or mistakes.
Take advantage of the possibilities offered by Facebook
This social network is a great platform to make yourself known, so don’t waste it. There are many advantages of using Facebook, such as maintaining contact with people in your social circle, access to news, pages, and interest groups, as well as extending the contact of a brand with its possible consumers.
However, there will always be some disadvantages of using Facebook that we must deal with as users, such as fake news, fake profiles, hate comments, or bullying. The correct thing is to know how to work in crisis situations to avoid disasters and also to be critical about the content, always maintaining the creativity and essence with which you want your brand to be identified.
As an administrator of a Facebook page, you will realize that things do not end when you publish new content. Part of your fan page’s success is establishing connections with users in a healthy environment, providing attractive content and thus establishing yourself as a benchmark in your area.