“Without culture, the mind wears out and loses its spring: an imbecile life is similar to death” said the Latin poet Pub Lilius Syrus. Several centuries later, the politician Édouard Herriot in turn underlined the essential role of the latter by affirming that “Culture is what remains when we have forgotten everything”. These quotes produced by two brilliant minds in our history highlight two things. First, that culture occupies a preponderant place within our society, and has done so since its foundation. Then, that its transmission is of fundamental importance for the survival of the latter. Findings that are, of course, still true today. Professionals in the fields of literature, cinema, theater or dance, you are ideally placed to find out! Cultural offer in the first places of search engines. This can indeed be decisive if you want to reach the widest possible audience. This is where the collaboration with a web culture editor will necessarily prove to be very useful. In the often-ruthless world of SEO on the Internet, taking advantage of the services of a web editor specializing in art and culture can actually make all the difference. We explain why!
The web editor specializing in art and culture is passionate
The profession of SEO web editor, by its very diversified and innovative nature, has the particularity of attracting all kinds of profiles. This is how we realize, for example, that a certain number of these new web professionals are individuals from a retraining and that they can come from all walks of life. Dissatisfied former nurse, teacher disappointed by the National Education, marketing manager who suffered from burnout… A variety of profiles sometimes having only one thing in common: a taste for writing.
Each editor thus has his own centers of interest, his specialties and certain knowledge of his own. Consequently, in view of the plurality of the Internet offer, everyone generally chooses to write in a field that fascinates them! By opting for the services of a web culture editor, you will have the virtual certainty of benefiting from the work of a highly motivated professional, passionate about cultural life and particularly precise in his category.
The web culture editor is inspired…
“Choose a job you love, and you will never have to work a day in your life.” This proverb of Confucius – probably one of the most famous in history – could practically be the motto of the web editor specializing in art and culture. Indeed, what greater pleasure for a writer than having to issue a review or write a summary of a professional ghostwriters book he has just read? What greater satisfaction for a contemporary art enthusiast than having to present an upcoming exhibition? What greater sweetness for a melophilia than having to give his opinion on the latest album of such and such a talented artist? Naturally interested in cultural events in his city or region, he will have no trouble keeping himself informed and regularly updating a blog dealing with this subject.
… And inspiring!
This enthusiasm felt by the web editor specializing in art and culture is also contagious. Since he loves what he does, his articles are going to have a little (or a big, depending on your preference) personal touch, which can tip the scales in your favor when it comes – for a potential customer – to make a choice. The emotion conveyed by the terms used can thus persuade a reader to enroll in your theater or dance school rather than a competitor, for example!
The artistic sensibility of the one who can become your collaborator will allow him to appreciate the beauty of a work, a representation or the genius of an artist. Galvanized by her feelings, her writing manages to make the reader of the article want to discover the activity or creation in question.
The expertise of the web culture editor
Knowing how to write articles that are both qualitative and relevant with regard to SEO on search engines is a rare skill. Beautiful turns of phrase or subtle metaphors will perhaps enchant literary and other aesthetes, but they will certainly not be enough to place your article in the first results of Yahoo, Bing, and especially Google. Conversely, capitalizing on an abundance of keywords in order to position yourself well on search engines while leaving aside the style will tend to put visitors off the site. Especially when they are looking for goods or services related to culture!
This type of article will not only repel readers, but also algorithms. That of Google in particular, regularly updated and already extremely intelligent, tends more and more to recognize this kind of content and to sanction it.
A natural referencing specialist
Thus, a good SEO web editor will allow you to combine optimization and style. On La Redact’ du Web, those you will find have all benefited from the training of Lucie Rondelet, recognized for her high quality. The tools are therefore mastered, and many skills already acquired, from SEO to HTML markup. The assurance of a structured, optimized and well-written article!
Clear, elegant writing
The SEO web editor who has chosen to specialize in the artistic field himself most of the time has a certain cultural base. Even if all this is relative, it presupposes curiosity and a strong taste for sectors such as gastronomy, painting, history or sculpture – among others. Qualities that often go hand in hand with a certain requirement. To himself, above all. Indeed, such a writer will be extremely picky about his written expression. He will therefore pay attention to his style, his syntax, his spelling as well as the vocabulary used.
The web culture editor, because he is a great art lover, is quite capable of providing serious analyses. He has a certain standard of quality, but knows how to stay fair and appreciate a work for what it is. His knowledge, his personal culture and, sometimes, his training, will therefore allow him to formulate serious comparisons and arguments when issuing an objective criticism.
As you have understood, collaborating with a web culture editor only has advantages. Professionals of this sector, do not hesitate to make your choice among our specialized editors. You will not regret it!