As we know, localization is a process of modifying, restructuring, and monitoring the process of your brand adaptation to foreign markets. For global businesses, it is important to understand the culture and psychologies of target customers to localize their brand more efficiently to fit the target regions.
Research has also shown that around 65 percent of online shoppers prefer buying from a website that uses their native language. Localization gives your target customers a sense of belonging to your brand, making them less reluctant to buy from you. Most global enterprises now use professional localization platforms to manage their brand localizations. Here we’ll discuss localization platforms and their significance in managing your localization project.
Professional Localization Platform – Overview
It is a specialized platform designed to help you manage your localization projects through automated task management and streamlined workflow. A professional localization system contains advanced features and functionalities that make project management super-fast and simplified for you. Some modern platforms also use powerful AI algorithms to generate quick translations, create automated invoices and reduce the overall manual workload. You can partner with these platforms and buy a customized package of your choice that would fulfill your localization needs. Moreover, you can also integrate other localization tools into your translation management system to save time and effort. It will allow you to work on your localization project from one platform only, and things will automatically get updated on other applications.
Why Invest in a Professional Localization Platform?
Is a professional localization platform really worth it? Well, here are some known benefits of localization platforms that would give you some idea about their significance in your brand localization management.
Get Quick Translations
To cope with the increasing demand for brand localizations, global businesses and language service providers have to equip themselves with advanced tools that would speed up the translation process. Relying totally on human translators would be time-consuming and costly at the same time. You better use professional machine translations to keep things within your budget and avoid missing deadlines. The professional translation management system provides machine translation facilities to its users. It helps them manage a high amount of content translations faster.
Streamlined Task Management
Creating tasks, creating the workflow, and assigning the tasks to the concerned person could be done in just a few clicks on localization platforms. Their user interface is very intuitive and interactive, which makes it easier for you to manage everyday tasks with ease. Moreover, you can manage tasks in a central place, which gives you more control over all activities. You can also monitor the progress of each task in real-time. Unlike traditional task management, there will be no complications. You’ll get more clarity over project workflow, and once a task is completed, the finalized documents are stored automatically.
Seamless Team Management
Managing your internal and external teams could be a great hassle for project managers. The localization management platform allows you to invite all team members to the platform and work in collaboration with them through a single platform. This way, you can keep track of all employees’ activities and performance. Managing remote employees is also super convenient with professional platforms. Your remote employees can directly collaborate with the in-house team through these cloud-based platforms. It allows them to have access to all project resources.
Hire Professional Linguists
Not all, yet most professional and reliable localization platforms have their own community of linguists and freelancers available directly through the platform. Making it much easier for their clients to outsource their tasks to professional and skilled individuals. Managers can assign tasks to an internal team member or a freelancer from the vendors’ marketplace as per their needs. MarsHub is a good example in this regard; it is a full-service localization platform with a huge community of vendors available 24/7. The idea is to make outsourcing easier and hassle-free for enterprises that have a hard time finding trustable professionals online.
Regular Data Reports
You can make better localization decisions and achieve your global expansion goals much faster when your localization processes are being tracked in real time. Most localization platforms would provide you with regular data reports regarding your project’s overall progress. So, you get informed about all that is happening throughout your project and also detect errors on time. It allows you to make timely tweaks to your localization strategies if things are not working out for you.
Summing Up!
Whether you are a global business or a language service provider, partnering with a professional localization platform provides you with plenty of benefits. These platforms are very easy to use, so you don’t need to get any professional training or have any technical experience to work on them. You can easily learn how to efficiently operate a professional localization management platform in a couple of hours.
