In short, it is the right thing to do. To make our websites accessible means that we are treating those who are living with disabilities the same as everybody else. And this is what they deserve. No one should be made to feel left out because they live with a disability.
But while doing the right thing, you will also be benefiting yourself too. For starters, did you realise that in most countries, it is a legal requirement that you make your website accessible? So, if your website is not accessible to those living with a disability, you could be breaking the law. You will be leaving yourself open to lawsuits, fines and a damaged reputation. And if you are thinking, ‘That won’t happen to me,’ it is worth noting that the number of lawsuits has risen dramatically just in the last couple of years as individuals, and indeed governments, are clamping down on this issue and doing something about it. It is the best thing for you and your business to make sure you have an accessible website and there are many companies like accessiBe that can help your company website to be accessible to those with disabilities.
But there are other benefits to your business too. Again, you may not be aware, but there are estimated to be over one billion disabled people in the world. If you were to make your website accessible to all of these ones, just think of the potential increase you could see in visitors and customers to your site. Yes, by not making your website accessible, you are doing your own business a disservice. So, now you know why you should be making your website accessible, and you have seen just how much it could benefit your company, not to mention keep you on the right side of the law, how can you go about it? As you start to think of the many different types of disabilities out there, and then begin to think of all the different types of support they might need, you could start to feel overwhelmed and feel it is too big a task to undertake. Fortunately, there is help at hand. The work is already being done for you. Software has been created that, when added to your website, will detect any accessibility issues and will also fix them for you. You can even get someone to install the software for you. This is a very quick and very reasonably priced way of increasing your business potential, obeying the laws of the land, while also doing the right thing for those who are living with disabilities.