Just like any other social media platform, increasing followers on LinkedIn comes with many benefits. Besides improving social proof, generating more followers for your LinkedIn profile increases organic reach.
With the number of LinkedIn users increasing each day, you can easily get lost in the noise. To stand out among other LinkedIn users, increasing connections is a perfect idea. In other words, the more followers you have on your LinkedIn profile the higher the chances of being seen on the internet space.
Today, the number of LinkedIn users has crossed the 800 million mark with the number of brands using the platform for marketing expected to double over the years. As such, the importance of growing your LinkedIn profile can not be underscored.
In this article, we explore some of the key tricks you can execute to increase followers on your LinkedIn profile.
1. Engage With Your Audience
One of the most powerful tricks you can use to increase followers on LinkedIn is engagement. When you engage with followers, you not only tend to build trust with the target audience but also improve the visibility of your brand on the internet space.
For example, you can respond to comments and issues raised by followers on your post. That way, you not only stand a chance to win the trust of followers but also improve the potential of getting referrals.
Generally, when you engage with followers, they tend to feel part of your community. In the long run, you are likely to get more loyal customers who can convert to brand ambassadors. Once you build trust with the target audience, you increase the potential of getting conversions.
2. Post Regularly
A steady flow of content on your LinkedIn profile has a high potential of improving visibility on member feeds. In return, it leads to greater organic reach and appeals to the target market. When you post fresh content regularly, people get used to your posts and share them with their network.
If you are occupied with other things you can opt to hire someone to manage your LinkedIn profile. This keeps followers engaged which is critical in attracting new followers. For example, people are likely to trust an active LinkedIn profile as opposed to platforms with less to no activity.
Remember, once you stop posting, you lose a market segment that may have been following your posts. In the long run, you can not expect growth if you fail to post consistently. To keep up with a regular posting schedule, you can leverage a LinkedIn post scheduler to keep your audience engaged.
With a Linkedin scheduler, you will not only be able to categorize your posts in organized content libraries but also set different schedules for each library.
By keeping to a regular posting schedule, you not only make it easy for followers to know what they expect from you but also build a consistent experience for your target market. If done properly, you stand a chance to retain and attract new followers.
Just like other social media platforms, post scheduling not only saves time in managing your Linkedin profile but also makes it easy to schedule a large amount of content at the same time.
3. Share Valuable Content
LinkedIn is mainly used by marketers,c-suite executives, entrepreneurs, and decision-makers. Most of these users are always on the lookout for insightful, valuable, and original content to expand their knowledge and achieve their business objectives.
The best way you can keep the audience glued to your content is to not only publish content that resonates with the target audience but also well-researched content that can attract followers.
If you have no idea what to post about, you can leverage the content suggestions feature on Linkedin to get insights into topics that resonate with the target audience.
Before you start posting on LinkedIn, it is important to collect audience insights. This will enable you to post content that resonates well with the target audience. Some of the insights that you need to know about your audience include geographic location, age, niche, buying behaviour, and preference.
Once you understand what your audience likes, you will be able to share content that not only resonates with the target audience but also improve the potential of attracting new linkedin followers.
4. Engage In Conversations That Are Relevant To Your Brand
Engaging with others plays a crucial role in building a strong online presence. While the use of hashtags is an ideal strategy that you can use, engaging with others not only helps in shaping the conversation on the platform but also make your page more approachable.
Therefore, you can use up to three hashtags relevant to your page. This makes it easy for people to find you based on the given hashtags. Additionally, you will have to react to the issues discussed on the hashtag.
Alternatively, as your followers grow, you can host popular events related to your industry through LinkedIn events. This opens up opportunities for engagement and real-time engagement.
To reach new communities, you can use three to five hashtags in your post. When you associate your LinkedIn profile with relevant hashtags in your communities hashtag panel, you can react to conversations from the perspective of your organization. That way, you not only expose your brand to the target audience but also improve the potential of getting noticed.
5. Mention Established Influencers in Your Post
If you have influential people in your niche, you can mention them in your posts. Once you mention them in your updates, you increase the potential of getting in front of their network. This is because they are likely to share your posts on their network.
However, you should not overdo it since the tactic can easily become spammy. However, it is important to note that not all types of influencers can add value to your platform. In other words, to get good results, you should mainly focus on mentioning influencers in your niche.
6. Focus More on Visual Content
Unlike text content, videos tend to stand out on feeds. This not only improves the visibility of your brand but also plays a crucial role in widening the scope of the audience. For example, using custom image collages plays a significant role in improving engagement.
In that regard, you shouldn’t be afraid to share photos and videos from your latest event.
7. Use a Follower Ad Campaign
You can leverage LinkedIn’s powerful targeting features to reach out to niche-specific followers. Most brands on Linkedin are now using the linkedin growth features to get new followers. All you need is to run a Dynamic Ad Campaign using the Follower Ad format.
You can tap into the Linkedin Ad campaign features to grow your audience and improve the visibility of your brand in the internet space.
If you have just created a Linkedin profile and are struggling to get followers, the tricks shared in this article can help you realize your growth potential. Whether you are an established brand or just starting with Linkedin, you can easily fast-track growth thanks to the tips shared in this article.
In addition to improving brand visibility, growing a Linkedin profile unlocks more opportunities for your brand. The more followers you have the more people we can trust you. In the long run, you not only increase the potential of attracting new followers but also stand out in front of your competitors. Therefore if you are still skeptical about the importance of growing a Linkedin profile, it’s high time you try out the tips shared in this article.