Cosmetic packaging trends that you need to know
We all know this thing; how crazy customers can get when their favorite cosmetic brand is going to launch a brand. therefore, having unique cosmetic packaging every time for their products is not an easy task. The truth is to have a large number of loyal customers is to have a very unique fashion sense for your products. And this technique requires a lot of work to do. This thing has an emphasis on cosmetic packaging and it is very important for branding. There are millions of competitors in the market, and evolution in the cosmetic packaging industry is getting hype. Brands are spending millions of dollars each year on their marketing campaigns just to increase their sales. Therefore, it is needless to say that, it is very easy to get swallowed by the more established companies. Because their brand names are imprinted in customers’ minds already.
It is very important to get success in this cosmetic industry to set them apart from others. Moreover, having proper branding through effective and striking cosmetics box designs is one of the best ways to push people. This will help them to take the product off the shelves and buy them. Hence, if you need inspiration for your packaging design there is no other way to start than looking at the attractive latest designs of boxes. These latest trends can get you to step into the market easily. Once you know what is trending in the market, you can create packaging that provides what is important to your customers right now. You can speak to them in the right way. One thing that you need to remember is to pick up a look that is both modern and on-trend. This thing will make your look up-to-date as long as possible.
Top six trends:
Here are the top six cosmetic packaging trends that every brand should get to know to get better sales:
Use of unique custom font:
The very first cosmetic packaging trend that every brand should get to know is the use of fonts. How you are using fonts on your packaging boxes is going to decide how your product is looking. There is a trend nowadays in the market in the use of bold fonts. These can be seen across the board in graphic design that is naturally extended to packaging as well. Therefore, the use of unique font can give your packaging box a whole lot of characters. Moreover, using typography is a perfect way to express who are you as a brand. Additionally, a hand-letter font can also be used just to set you apart from the crowd. So, whether, it is a retro vibe, a bold statement, or a quirky flair, the use of the unique font is sure to stick in customers’ minds.
Use of complex designing:
Another way that is in trend is the use of intricate drawings. Using fine lines and a lot of details is a timelessly beautiful trend for cosmetic packaging especially. Moreover, the use of particular floral and hand-made drawings works well. But if you want your cosmetic packaging to be less feminine, with some elegancy use a more geometric, cool, and clean drawing style. This style will go perfectly for you if your brand has an eye for detail. Moreover, if you are looking for a subtle yet stunning way of showcasing what’s inside your packaging by drawing the ingredients you use.
Use of cool black packaging with a twist:
Brands using black-and-white cosmetics packaging is a timeless trend that can never fade out. Brands are normally using white packaging because this is their overwhelming choice for their cosmetics. But nowadays black colors seem to be dominating monochrome packaging right now. Moreover, to add an interesting twist, these brands use designs with subtle patterns with tiny pops of colors to catch the eye. Black color packaging looks luxurious. It has an air of mystery and coolness. Therefore, if you are going to pick a classy monochrome design you can be sure that your packaging will never go out of style.
Use of eye-catching patterns:
If you want your cosmetic packaging a unique one. Use of loud stripes and bold color combinations, the attractive pattern trend is going to make your packaging jump off the shelves. Moreover, Well-placed, eye-catching patterns make your packaging modern and give your brand a poised, young look that sets you apart from everyone else in the competition. So, even if you are using irregular patterns is a reoccurring trend that can give your packaging a positive edge. But that doesn’t mean that your brand only has to be young and loud to be able to use this trend: intangible patterns can work for any brand, as long as you get the colors and shapes according to your patterns.
Use of modern minimalistic pastels:
If you are using pastels in your packaging boxes for cosmetics, you are making your hard-looking minimalist packaging design a softened one. This will make your pastel packaging looks modern and grown up. So, brands can use both concepts to find what is the right mix for their brand product. There are multiple options but you can pick what is simple and stylish for your product. Moreover, this can speak volumes to your customers by choosing what is best for you. Additionally, any brand can use a combination of pastels to get a playful and dreamy look for your cosmetic packaging boxes.
Use of lush florals tones:
If you want your cosmetics to give them a feminine and sometimes even a sexy look, the use of rich, warm florals and natural earthy tones will go with that. This stylish vintage trend can not go out of style at any time. Moreover, it will look warm and comforting. So, the combination of lush, rich floral illustrations with simple typography gives you a classic style. This thing can create an approachable but still luxurious look. This trend will make your packaging a classic one.
Summing up
So, having unique styles and designs for the packaging boxes of cosmetics not only attracts the customers but to become their permanent clients easily. This evolution in the cosmetic industry is best for product sales.
