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With AI seemingly being the most popular business topic of the modern world, you will inevitably ask yourself at some point if it’s something your own business could benefit from (if you haven’t already). If this is something that you’re interested in, however, it might be important to think carefully about how you’re actually going to use it. It’s all well and good to point to the hypothetical achievements that this tool is capable of, but that doesn’t guarantee you’ll find success with it. If you have an actionable plan in place, however, you’re in a much better position to make the most of what AI has to offer.
In Relation to Staff
The big question that a lot of your employees might have, when it becomes apparent to them that AI will be a big part of your business, might be, what happens to them? When the conversation around AI is often so geared on how it can take jobs and affect different job markets, it’s an understandable concern. This is your opportunity, however, to assure them, one way or the other.
If you’re clear about what you want to get out of AI, you’re going to be able to answer this question quickly and easily. This question is also made somewhat more complex by the presence of Agentic AI, which represents a further step into automation away from human involvement, making being aware of that important to delivering an answer.
Limited Usage
Or, it could be that you don’t want AI to be an enormous part of what you do – perhaps you only want it to be something that you use in specific areas for a more pronounced effect. This can help you to manage the expectations of your employees, and it can also give you a greater sense of exactly how you’re going to incorporate it into your current business structure. After all, if you have sky-high expectations for the tool – wanting it to completely overhaul everything about the way that you work – you’re going to have a much harder time of making that a reality. Even if it’s only a first step, providing yourself with a more limited framework might make the reality of the situation much easier to put into practice.
Public Relations
Another aspect to consider is how your audiences are going to feel about your AI usage. A lot of this might depend on how you’ve marketed your brand up to this point – how you’ve positioned yourself in relation to emerging technologies. If done in one way, your audiences might expect you to make use of AI, but it could also be that other times, it comes across as a reversal of your previous stance. That’s not to say that you’re locked into a position either way, but it’s something that you have to consider. Even if you feel as though you’ve been more hesitant about it than other businesses in your industry, using it in a more limited capacity can help you to make use of it without completely going back on yourself.
