Despite the rapid growth and product uptake, the CBD industry still commits to increased marketing to boost revenue, product uptake, and market share. Previously, the industry used various strategies such as social media marketing and brand promotions. Still, it depends on these strategies, but there are new avenues, such as SEO marketing, that have better results and outcomes.
SEO marketing is essential to CBD brands since it provides different avenues to reach a broader market, i.e., the global market and different demographics. However, the SEO strategies could be more efficient if the company uses other tips and strategies to boost the SEO strategies. Here are some tips to boost SEO for CBD companies.
Conduct SEO audits
SEO audits refer to auditing and reviewing the SEO strategies you have in place. The review should focus on the impact of the strategy, i.e., the number of customers redirected to your site, costs spent on the SEO strategies, and impacts on marketing and boosting the brand. The audit process will focus on individual SEO strategies to monitor their impacts. The process involves using different tools to analyze the strategies and their effects.
The best way to do the audits is to hire experts to accomplish the jobs. They have the expertise to analyze different strategies and can quickly identify the technical issues affecting the SEO strategy. After the audits, you should target the non-competitive SEOs to identify how to optimize them and if that is a better option, consider replacing them with others.
For competitive strategies, consider optimizing their effects or implementing additional and similar strategies. You can also expand them on other search engines, such as Yahoo and Microsoft Edge, apart from Google.
Hire CBD SEO agency
You should hire someone with the expertise to help you maximize your SEO strategies. When selecting an ideal agency, focus on experience, experience, and other skills necessary to optimize your system. A good CBD SEO agency should have the technical skills to analyze SEO strategies for efficiency.
You should hire someone with additional skills such as content management, website management, keyword optimization, and search engine ranking. Moreover, you can hire a contractual agency to help you with long-term needs, approve all your strategies, and ensure they are efficient and suitable for your products.
Optimize the website
There are different ways to optimize a website; however, the main goal should be to make them user-friendly and diverse. Websites are strongly linked to SEO strategies such as content management and keyword search; hence you need to optimize them to boost traffic redirection, linking, and check out processes.
The first way to optimize a website is to boost the speed, meaning it should load faster if the user clicks on it. You also need to take different measures to avoid website downtimes and maintain constant monitoring to ensure it is efficient. Here are some approaches to consider: regularly testing the website performance and speeds, using a content delivery network to boost speed, and minimizing JavaScript and CSS files. You can also improve the website speed by reducing the number of HTTP requests.
The second approach is optimizing the website features. One of the modifications is on the checkout process to ensure the customers check out fast and complete the entire transaction process. The other thing is to boost the customer review section to act as a justification for the customers to complete the purchase of the products. Another feature is to improve the website’s appearance to make it attractive with different colors and features. You should also increase the tabs such as blogs, product categories, and review sections.
Internal linking strategies
Website linking aims to boost the website’s ranking on search page results. You can create the links by adding internal links to your content. The link will link one page from your platform to another within your website. You should also maximize the external link, which will involve linking content from your site to another website dealing in complementary or supplementary products.
In the case of CBD companies, the external link can link your content to other websites such as vaping websites, Kratom websites, etc. For the links to work effectively, you should update your content and ensure your website is equally updated. You should maximize the potential of backlinks to help you increase traffic and referrals to the websites. Backlinks will link other websites and customers to your website, increasing product purchases.
Increase your visibility
How does a CBD company increase its visibility? Visibility is usually challenging because of the restrictions in various areas and states. One of the reasons for low CBD sales is over focus on global marketing instead of localizing the search results on the local levels.
You can localize the SEO using Google Maps and other local marketing strategies. This will enable the CBD to target a particular market or region. From the localization, the company also adds its details to the local directories by creating local pages. This will increase your search engine ranking for searches that focus on locality using terms such as …near me, … around, etc.
Besides the local search optimization, you should also give more attention to the global markets. This will also increase your visibility in areas that do not allow physical CBD stores, but you can fulfill online payments.
Conclusion
There are different strategies you can adopt to optimize SEO for CBD companies; however, not all will be suitable. The suitable options may include hiring expert agencies for issues such as SEO audits, website optimization, visibility optimization, and boosting linking strategies.
