SERPs, or search engine results pages, can affect your business in many different ways. To achieve a high ranking on one of these pages you should find a quality national SEO agency. They can help your business develop a campaign for higher search engine rankings, ultimately promoting your image.
What Are SERPs?
Search engine results pages are a search engine’s response to user inquiries. SERP will include results from SEO such as organic search results, sponsored links, and more.
SERPs determine how and where your website appears on a search engine’s main page. If your business lands on the second page of the search engine results, you are not as likely to get clicked on. The image of your business relies on getting to the top of a search engine so that you can be successful. To get quality SERP results, your SEO strategy needs to be quality as well.
How Can My Business Get Quality SEO?
A successful SEO campaign begins with a successful national SEO agency. A successful SEO agency is one with a track record of winning campaigns, case studies, and many different SEO services. SEO services to look out for are:
Link Building
A national SEO agency that has link building on its portfolio knows the importance of your business showing up on SERPs. Link building is one of the key elements of ranking highly on search engines. Backlinks show that your website is trustworthy by linking to similar trustworthy websites. When choosing an SEO agency, take note of their stance on backlinks to make sure they understand the implications.
SEO Audits
SEO audits are the base of a quality SEO company. When you first start your SEO campaign, the agency should conduct an SEO audit. This audit is a full analysis of your current SEO standing. An audit will show your SEO agency any weak points that your website may have that can be improved. The agency should evaluate your content and its quality, search competitors for insights, find your current rankings, and find the areas in which you can improve.
Keyword Research
Your business will have keywords that search engines recognize as frequent traffic generators. Your SEO agency can find the best keywords for your business to increase your chances of being ranked higher. A quality national SEO agency will show you the results of your keywords and integrate them into optimized content.
Site Migration
Not every business will need a site migration, but it is key that your SEO agency knows how to do so. When you move your website, you may also lose traffic to the website. To make sure this traffic does not stop, your SEO agency should take the proper precautions. If you are making any major changes to your website, an SEO agency should be involved.
How To Find a Quality National SEO Agency
Before you choose an SEO agency to work with, there are a few things to make sure they have or do. Here are some things you should look out for:
Industries
Look for agencies that have dealt with your particular industry. Industries like Ecommerce, SaaS, tech, cannabis, wellness, finance, dental, legal, and contracting are common. Your SEO agency should have a variety of industries in its portfolio.
Markets
The SEO agency you choose should also deal with a variety of different markets. When they have worked with local, enterprise, small business, and national SEO, you know they have what it takes to get you the clicks you need. An SEO agency with multiple different markets can have more experience with quality SEO that works.
Case Studies
To get your business quality SEO the agency you choose should have case studies. This shows you that they are successful. You can find a business similar to yours to see what changes they made and how the SEO agency helped them achieve them. SEO agencies that do not have case studies can be successful as well, but the case studies can give you greater confidence in their skill sets and experience levels.
SERPs and SEO
The image of your business can be highly affected by SERPs. SEO and SERPs walk hand in hand to get your business the awareness and success you want. To gain traffic, establish authority in your field, increase brand awareness, and create more revenue, consult a quality national SEO agency.
