Backlinking has been one of the most effective techniques for building online brands using organic marketing. Backlinks help establish authority, credibility, and brand presence.
But due to Google’s ever-changing algorithms, people around the world have questioned the effectiveness of backlinks. And after Forbes published an article on the possible death of backlinks, people have grown even more skeptical about them.
But as a leading SEO agency in London, we disagree. Backlinks are still relevant in 2022 and they will continue to matter for the unforeseeable future. Here are a few reasons why you need backlinks and a few ways you can build them.
Why you need backlinks
Domain authority
Domain authority is a measure of how authoritative your domain is in relation to its competitors. The higher your domain authority is, the more likely it is that search engines will rank you appropriately when someone searches relevant terms on your site or blog. Domain authority can be increased over time by adding high-quality content on your site and getting links from other websites with relevant content.
Ranking higher
Backlinks are the foundation of a successful SEO campaign. They are the links that help you achieve higher rankings in search results, build your brand, and get noticed by more people online.
Establishing credibility
Backlinks can also help you establish your credibility as an expert in your field. If you have a lot of backlinks to credible websites that link to you, then people will see that and trust you more than they would if they had to find all of those links by themselves.
Best ways to build backlinks for your website
Create shareable content
Creating shareable content is not easy, but it is one of the best ways to build backlinks for your website. And with the right tools, you can create valuable content quickly and efficiently.
The trick is to create great content. That might sound like an obvious thing to say, but it is not always so simple. Often times people spend a lot of time creating articles that don’t end up being very good because they are not focused on getting their messages across clearly and in a way that people will want to share. So, focus on one idea to ensure your readers are on the same page with you.
Using reference links to show your sources and sticking to facts are key to creating great content. You should also use images, quotes, and examples to make your content more graphic, no matter which format of content you are working with.
Remember, good content gets read; great content gets shared.
Write guest posts for other sites
Guest posting is a great way to build backlinks for your site and establish yourself as an authority in your niche.
It is also one of the easiest ways to get traffic from other websites. All you have to do is send over some content that relates to the subject matter of the site and offer it as a solution to their problem. But it is easier said than done. There’s a process!
The first thing you need to do is find sites where you want your article published. These could be other blogs, websites, or social media networks. You can find them by doing an online search for “Guest Posting” or by visiting relevant sites that you think are suitable for your content.
Once you have a list of potential sites, send them an email asking if they are looking for guest posts. Sites that accept submissions usually have a list of requirements that you need to fulfill. Follow the brief while creating your content to increase your chance of getting selected.
Make sure to link to your site organically within the content so that it doesn’t interfere with the users’ experience. And before you finally submit, ensure that your links aren’t broken to prevent your effort from going to waste.
There is no doubt that guest posting is a tedious process but it is free, so it is always worth a try.
Connect with influencers
Industry influencers are people in your industry that have a strong following and can help you get your content seen.
If you don’t have any connections, try contacting people on social media who are in the same industry as you and ask them if they would be interested in featuring your site in their feed.
If you are looking for a particular kind of connection, reach out to them directly and ask if they would like to feature your site on their page. For example, if you are in the fitness industry, it may be beneficial to connect with people like fitness trainers who have large audiences on social media.
You can also reach out to editors or writers working in your industry to request to be featured in their work.
Exchange links with other businesses
Another excellent but underrated way to build backlinks is by exchanging links with other businesses. You can offer them a link on your site and in turn, they can offer you a link. This requires lots of communication and networking but it is a great way to expand your brand into different consumer segments.
Start by finding a relevant business that has a website and contact them. Tell them about your business, mention that you want to exchange links with them, and ask them if they are interested
Once you have got their permission, create a post on your site with the link to their website, along with some text explaining what their business does. This is also referred to as cross-promotion. Ask them to cross-promote your brand on their site in the same way and enjoy a fresh backlink.
Building backlinks to your website can be a tricky process and it can be time-consuming if you have never done it before. As a digital marketing agency, we specialize in backlink building. And we can help you get your business out there! Get in touch to learn more.
