Anyone who’s trying to up their marketing game has probably thought of all the typical contenders, like billboards, online commercials, and even radio advertisements. But not everyone is doing their best to think outside the box, including using taxi advertising to their advantage. What could taxi advertising mean for you and your business?
Taxi advertising offers a plethora of positive aspects to your marketing campaign, but what can that look like for you? How different is the visibility in comparison to billboards? How unique is using taxi advertising for your company, actually? And is it possible to better target your ideal audience by using these sorts of ads? Keep reading for the answers.
Taxis are Like Moving Billboards
In the same way that you must mind your space allocation if you’re using a billboard, taxi advertising is going to give you a pretty limited surface area to work with. However, it’s going to be even smaller. But that doesn’t necessarily mean that taxi advertising is going to be worse for your campaign.
Taxis move, while billboards don’t. And psychologically, you’re significantly more likely to pay attention to something that is moving, rather than something that is staying still. Additionally, this moving advertisement allows you to bring your ads into areas that aren’t generally billboard heavy. This includes residential and suburban areas where billboards would simply be less acceptable.
While no one can say that taxi advertising can completely replace billboard ads or vice versa, one is certainly a fantastic supplement to the other. Diversifying your out-of-house marketing campaign in this way can only be beneficial, spreading your message out further and grabbing the attention of more eyes.
Get in People’s Regular Line of Vision
Billboards are typically placed up high, allowing more people to read the copy from further away on the freeway and in other urban areas. But taxis have another slight psychological advantage against billboards, at least in some environments. That’s mainly because taxis are only going to be as high as a typical car.
So pedestrians and other drivers, as long as the taxi ad is the appropriate distance from the potential customer or client, are going to be significantly more likely to see the ad. The ad is going to have a much higher potential of landing in a person’s field of vision naturally.
Rather than attempting to keep regular billboard ads out of their line of sight and in their peripheral vision only, potential customers are going to be forced to pay attention to the road. That means that ads, like taxi advertisements, on the road might have their attention.
Take Advantage of Unique Advertising Opportunities: Be Funny
Taxi advertising is not the first example of an ad that most people would consider, so any potential customers might take special note of where they saw an ad they found to be particularly interesting. They might remember, especially if your ad is memorable, that they saw a particular company’s advertisement on a taxi or on the side of a bus.
That means you’re going to not only catch some customers by surprise, but that you also have a special opportunity to use to your advantage if you choose to use taxi ads. Breaking the fourth wall and taking note of the taxi in some way, within the ad itself, will cause potential clients to give your ad extra attention.
The longer your ad stays in someone’s head, as long as the attention isn’t negative, the more likely that the onlooker is going to consider following a call to action or have a positive opinion of your company. So don’t be afraid to liken your product or service to the convenience, speed, or usefulness of the taxi in question.
Taxi Ads Let You Focus on Your Target Audience
Every company is going to have an ideal consumer in mind (or if they don’t, they should). And if you can relate the taxi to your particular audience in some way, potential customers are going to be significantly more likely to feel like they relate to you or your company. What does this mean?
If you’re trying to make a version of a product that already exists, maybe you’re trying to make that product more accessible for less money. Those who take taxis are possibly those who aren’t in a position to own a car, so discussing financial accessibility in your ad will feel more relatable.
Additionally, if your target audience is located in an area that is more likely to use taxis or other forms of public transportation, allow yourself to reach out to that specific audience in your taxi advertising. That means, if you want to focus on an area that happens to be likely to utilize taxis for their day-to-day commute, there might be a useful overlap for your ad campaign.
