When it comes to marketing, the use of humour can be a powerful tool. However, it’s important to use this power carefully. Humour has been shown to improve brand recognition and recall, help reduce negative information’s impact on viewers’ emotions and attitudes, and even improve the positive feelings towards your brand (as long as the humour is appropriate for your audience). But before we dive in further into these findings and how they apply to marketing campaigns specifically, let’s explore what exactly makes something funny. Tiktokstorm sells likes, views, and followers to help you have more followings on Tiktok.
Humour can improve brand recognition and recall
Studies have shown that humour increases the positive predispositions towards the brand. In addition, it also enhances brand awareness by increasing intention to purchase a product or service from a company that uses humour in its marketing strategy.
Some examples of brands that use humour in their marketing include: Chipotle Mexican Grill, McDonald’s Corporation, Universal Studios Theme Parks and Starbucks Coffee Company
Humour aids in the recall of both positive and negative messages
Humour can have a big impact on the recall of both positive and negative messages. In fact, humour has been shown to be more effective than other forms of communication at helping people remember both positive and negative information. This is because humour is designed to make us laugh, which activates the reward system in our brain. The reward system helps us remember things we enjoy or find amusing (also known as an “aha” moment).
Humour also helps you remember your message by making it memorable for you personally—providing an opportunity for your brand or product to build trust with consumers through association with something they already like or relate to positively.
Humour reduces the impact of negative information
You may have heard of the term “situational humour” before, but what is it? Situational humour is when a person finds something funny in their environment. It can be anything from an awkward moment or a funny thought that comes to mind at any time.
A good example of situational humour is when someone walks into your office and sees you eating lunch at your desk. They ask if they can join you for lunch on their way out of the room, but when they sit down across from you, there’s nothing left for them to eat! Instead of being offended by this action (which would probably cause them stress), instead we laugh together because we understand how awkward it must feel for our friend who couldn’t find anything else while waiting for us outside our cubicle walls.”
Humour can be a valuable part of marketing, but it’s important to use it carefully
Humour is one of the most powerful tools in your marketing arsenal. It can be used to get people to notice, remember and like your brand. But it’s important that you use humour carefully so it doesn’t become a crutch for weak content or poorly executed strategies.
Humour should always be used as part of a broader strategy that includes other factors such as trust and credibility because humour alone won’t change minds or attitudes forever – but it certainly makes an impact!
Conclusion
Humour has the power to influence consumers, but it must be used carefully. Humour can help you build brand recognition and recall but not at the expense of damaging your reputation. Humour can also reduce the impact of negative messages on your audience by making them more aware of them and encouraging them to react differently. If you’re considering using humour in your marketing strategy, make sure that it’s appropriate for your audience’s age range and culture before implementing any strategies related to this topic.
