The real estate market has significantly shifted in the last few years. In 2018, more than 90% of property buyers researched online before buying their new homes. Since then, this number has increased rapidly, and the online real estate landscape is becoming competitive every next day. As such this ever-growing industry brings in novel challenges in front of real estate developers & brokers alike when it comes to marketing their relevant property in front of the right target audience. This blog post goes over the same challenges and lays out a well-defined real estate digital marketing plan they can implement to reach the right prospects and generate more leads and achieve higher conversions.A comprehensive realtor marketing plan will help those trying to make a better presence in the real estate digital marketing domain in 2022. Here is a guide to help with practical marketing strategies that generate better leads if executed well.
7 Effective Real Estate Digital Marketing Plan
Create a Website
Building a responsive website is essential for businesses to get noticed online and look legit. This task can be assigned to a real estate marketing agency with a dedicated in-house team to create a cost-effective realty business website. It’s a worthy investment because over 50% of internet searches happen from mobile devices. One can add new properties, articles, and other valuable links to their website to help their customers. Furthermore, a website can include some testimonials of existing clients to build trust between visitors. A professional-looking and well-optimized website with a top-level domain motivate visitors to book calls for further discussion.
Pay per click campaign is one of the effective marketing plans for real estate businesses willing to generate leads online. The advertiser only needs to pay money when the user clicks on ads and visits the landing page. PPC allows businesses to reach genuine prospects who might be interested in buying their offerings. Pay-per-click strategies can be implemented by adding correlated keywords to the campaigns. Businesses can use Google and Facebook Ads; both have a vast user base and can run PPC campaigns even with less budget.
Email marketing is a valuable tool that helps target new leads and stay relevant to existing customers. One can nurture leads based on interest and engagement by sending personalized emails. Ideally, a well-written and targeted email has a 27% average open rate and a 3% click-through rate. However, while sending an email, one must understand the buyer’s persona and their recent searches. It will be helpful to build an email list in the database and categorize it based on the buyer’s intent. Being a professional realtor, one should try to send various forms of emails.
Content marketing is a fantastic way to boost real estate SEO campaigns. A responsive website with a blog generally gets over 434% more index pages. It means the brand website gets more search appearances and web clicks. Also, a blog page allows the realty business to share actionable advice about buying or selling a home. As a result, the website benefits from SEO, builds an online reputation, and drives loyal clients. Hiring a real estate marketing agency is also affordable if a business doesn’t have a dedicated content team. But to get the most benefit from content marketing, one must publish articles and blogs regularly.
Social Media Strategy
Social media marketing is also a significant part of a comprehensive real estate property marketing plan. A full-fledged social media campaign covers relevant social media platforms like Facebook, Instagram, and YouTube. Most of the audience is already there, and one can connect with them by sharing.
- Realty blogs
- Property awareness
- Create brand identity
- Ease in understanding customer sentiment
- New listings
- Team bios
- Case studies, and
- Success stories
During COVID-19, almost 44% of realty agents discovered their new clients using social media. People will not buy just by seeing a single post, but it improves reach, connection, and brand credibility. If one maintains consistency in all channels, one can see great results. Although, the thumb rule of realty marketing on social media is to share varied content such as valuable graphics, tips, and other social media content.
A healthy SEO strategy improves the site’s visibility and helps businesses become trusted and credible real estate websites. Therefore, a real estate marketing plan must accompany a thorough SEO strategy. It allows businesses to create audience-specific realty content and provide what they want. While publishing on-page blogs and articles, one must ensure the ideal length of 1000 words, as it gives better results in terms of SEO. These white hat practices become valuable assets for the realty websites and increase the website’s organic search traffic, leads, and even sales. Being an industry expert, one can share their experience and recent stats and promote the realty business. However, ensuring the online session is interesting, helpful, fact-based, and relevant to the audience is essential.
As a real estate agent, one must land more customers and sell the listed homes. However, implementing the time-tested real estate digital marketing plan is essential if one wants to stay in this competitive realty market. These realtor marketing plans will help businesses become credible and trusted sources for their audience.