Website creators and small business owners always desire to have a good functioning website that will rank higher in the SERP rankings. While you may think that creating a website and beating your competitor is as simple as creating a new website with good content, there are a lot of other factors that determine the working of your website and how it can rank above in Google search engine rankings. You need to check the content that you have on your website, you also need to analyze other factors of your website like backlinks and keywords and that is why people look for tools that will help them in analyzing all the factors of SEO.
Moz is a very brilliant tool that can be used by people to do the same hence, in the guide we are going to tell you everything that you need to know about Moz and how you can use Moz to analyze the website that you have created.
What is the Meaning of Moz?
Moz is a very wonderful SEO software suite that can be used by people to improve the search engine visibility and functioning of your website. The website analyzes the content that you have entered into your website and ensures that you get fresh inputs about your website and makes sure that you always stay in the competition. The tool offers more than 55 services that can be used by business owners to improve the ranking of their website on search results, traffic diversion, and even use Moz spam score checker.
What is the Use of Moz for SEO?
SEO is very important and useful for marketers who use digital marketing to promote their business and Moz works to ensure that people can have a good SEO campaign to have greater benefit and revenue for their business.
The tool helps in monitoring and evaluating the website that business owners have created and thus, helps people to have a better website that will attract a wider audience.
What are the Key Features of Moz?
You will be very happy to know that there are two options available that people can choose depending on the goals and targets that people have for their website and marketing strategy. The two options that people can use are Moz Pro and Moz Local and you can choose any one of them when you want to ensure that your SEO campaign is successful. Here, we are going to tell you the features of both of them so that you can choose whatever you want.
Features of Moz Pro
- New and unique suggestions
- Access to metrics that have been proved before
- Accurate estimates of results and volume
- Rank tracking of their competitors
- Global Rank tracking of the website
- Visibility score of the website
- Analysis of Link Profiles
- Analysis of Spam score and spammy content on the website
- Optimization of page
Features of Moz Local
- On-page recommendations
- Rank tracking and weekly reports
- Analysis of competitors and website rankings
- Toolbar presentations
- Access to new tools
- Access to relevant Keywords
- Online Marketing Guides that will guide you through every step
How Can You Use Moz?
If you are wondering how you can use Moz then, allow me to tell you that it is not very difficult to use this simple tool and there are some important functions that you can complete using this simple tool.
- You can use the link explorer to navigate all the links that you have included in your website.
- You can use the Keyword explorer to analyze and use the correct keywords in your link.
Also Read: How To Check Spammy Backlinks