Step-By-Step Guide: How to Choose an Appropriate Product Packaging

You shouldn’t judge the value or worth of something by its outer appearance, but analyzing a product by its packaging? A good marketing campaign comprises fascinating packaging as its integral part. An enchanting product packaging acts as a branding tool and helps customers to make a wise decision whether or not to make a purchase.

You want your packaging as a communicator of your brand’s voice. The way your product is packed plays a key role in how customers respond to it. Here you need to know the basic guidelines to tailor distinctive, and enticing packaging that sells.

1. Considerations

Before you can select the perfect Custom Packaging for your product, you need to make some decisions upfront. Take initiative with these questions to help narrow down your options:

1.1. What are the dimensions of the product?

Appropriate packaging is the one that keeps your product in its proper position. The selection of the box layout, size, shape, structure, and material should be according to the size, weight, and dimension of the product.

1.2. How will your product be transported?

Your box packaging specifications are going to change depending on whether your boxes are for display purposes or going through the mail. Durability and reliability are tantamount to successful packaging.

1.3. What appeals to your potential buyers?

An exceptional Custom Packaging Boxes is customized to please its potential buyers. Do a thorough market evaluation, and know about the latest trends prevailing in the market. Evaluate what your customers are searching for in terms of design, and material.

2. Packaging Styles

Visualization is everything, opt for a box style that aligns with your product stipulations, and your branding goals.

2.1. Display Box

On retail shelves, display boxes can be customized to fit your product and to set apart your brand from rivals.

2.2. Straight Tuck End

Straight tuck end boxes have tuck end closures at both ends of the box. The top and bottom lids or flaps are at the back of the square box, and it also has a window style to give a display panel that increases product visibility.

2.3. Reverse Tuck End

Reverse Tuck End Boxes are just like the straight tuck end boxes except for the boxes’ closing lids or flaps. One flap of the box is attached to the front, and the other flap is connected with the box’s back.

2.4. Gable Bags, and Boxes

Tuck-in front closures help gable bags, and boxes come together easily and stay connected. Their luxury appearance makes them a wise choice for display or product packaging.

2.5. Tray, and Sleeve Boxes

The dual part layout of the boxes comprises a double-walled tray and a lid that encloses it on all sides. The tray can easily slide in, and out with a secure custom insert that makes sure the product stays in place.

2.6. Pillow Box

A modernized easy to assemble box that utilized fold-over for a reliable seal. It is an exceptional choice for both product, and gift packaging.

2.7. 1, 2, 3 Bottom Box

The interlocking closures provide bottom strength safety for shipping purposes, longer shelf impact, and perfect displays. They are just like straight tuck ends with interlocking power.

2.8. Hexagon/Octagon Boxes

Six or eight corner-shaped boxes are hexagon/octagon boxes respectively. These boxes feature a lid that is hanging on the top, and a container at the bottom, and can be folded flat for storage.

2.9. Mailer Boxes

Literature shipper boxes are lightweight but resilient, mailer boxes are ideal for shipping large quantities of heavy objects. Front flap closures of Custom Mailer Boxes provide structural support, and convenient opening and closing.

2.10. Foot Lock Tray

Afoot lock tray is upmarket in panache with the handy feature of a non-glued tray and easy to assemble with double side panels lock from the bottom.

2.11. Four Corner Beer

Perfect for storage, displaying a tray, lid, and four corner structure helps the box to maintain its shape and reliability.

2.12. Six Corner Beer

A two-fold lid is easily folded on the four folded bottom container. They can be flattened, and assembled on-site to cut your shipping charges.

3. Printing, And Designing

There are endless customization possibilities, you can be artistic with your packaging to the utmost level. Share your imaginary ideas with the brilliant-minded graphic designers that will help you to make an ever-lasting impression on customers.

3.1. Stay true to your brand

Custom Printed Packaging Boxes acts as a marketing tool, so be honest, and authentic with your design, and printing patterns choices.

3.2. Let your product lead the way

A fascinating packaging enhances the visualization of the product encased in it. Always consider your product prosperity associated with product appearance, and how customers perceive it. Always print valuable information, and don’t mislead your customers about what’s inside.

3.3. Keep it simple, and elegant

Don’t get too complicated with your designs. An elegant and submissive packaging design can be proved as a relief for the eyes of customers.

3.4. Market evaluation

You’re packaging needs to look astonishing and stands out from your cutthroat competition. Select designs after-market evaluation that won’t blend in or get overshadowed on the shelf.

4. Additional Features

Choose mesmerizing add-ons that bring your imaginary packaging ideas to life. Exceptional prettification features enhance the visual appeal of boxes and draw customer’s attention at first glance.

4.1. Embossing/debossing

Take your Custom Boxes outer appearance to the next level. State-of-the-art embossing/debossing technology is another tactile element that provides a touch of elegance to boxes and enriches the overall presentation of the box.

4.2. Foil Stamping

Pressure and heat work together to bring a sense of luxury to your box. Choose from a variety of foiling options ranging from silver, gold, holograms, metallic, and wood grains.

4.3. Multi-color printing patterns

High-quality inks help make your product pop. Imprint company’s slogan, name, and advertising text with endless digital, screen, and offset printing techniques.

4.4. Die-cutting

An enticing additional feature can add depth and texture to your packaging. Die-cut technology provides an alluring gaze to Custom Boxes Wholesale that give a boost to your sales.

4.5. PVC Window Patching

PVC window patching is made with die-cutting technology that results in finely detailed, sharp edges that can augment all of your packagings. Window patches help customers in their buying patterns.

4.6. Spot UV Printing

Spot-UV or ultraviolet light is used for engraving a glossy ink or coating on your box. It can be featured in the advertising text to draw an eye to the information you are trying to get across.

4.6. Custom Inserts

Perfect packaging is featured with custom inserts to maintain product durability and keep it in proper position during transit and storage.

5. Questions a Box Packaging Supplier Will Ask

An eminent box packaging supplier will ask inquisitive questions to guide you in designing an appropriate packaging structure as per your product specifications. Here is what to expect:

5.1. What are product dimensions?

Perfect packaging is that in which your products fit appropriately. Product dimensions include height, width, and weight.

5.2. What packaging styles do you want?

Once you have given dimensions information to the manufacturer, you need to choose the right kind of packaging style, so the manufacturer works on it to meet your packaging specifications.

5.3. What printing patterns do you want?

Not all printing patterns work with all printing processes. So, make sure your box manufacturer knows what printing design and affects you want to lure customers at first glimpse.

5.4. Are you going to utilize the box once or repeatedly?

Your box durability depends upon the utilization of boxes. If it is going to be used several times for shipping purposes, it needs to be more durable and sturdy.

5.5. Does your packaging need to fold?

Think of transit or storage when determining whether you need packaging that folds for assembly on-site.

5.6. What does your box want you to do?

Customize the box for its purpose, whether it’s sitting in retail stores or heading for shipping purposes.

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